Marketing Automation and Own Media Manager
First BanCorp
The Marketing Automation and Own Media Manager at FirstBank oversees the strategy, execution, and optimization of owned media channels and marketing automation initiatives.
Last checked on May 24, 2026. We may earn a commission when you click through.
The position offers a significant opportunity for marketing professionals wanting to lead automation strategies in a reputable company.
Marketing Automation and Own Media Manager
First BanCorp
Updated 3 days agoYou'll be redirected to pr.talent.com
The position offers a significant opportunity for marketing professionals wanting to lead automation strategies in a reputable company.
About this role
First BanCorp is a leading financial institution providing a variety of banking services and products across Puerto Rico and the U.S.
About the Company
First BanCorp is a leading financial institution providing a variety of banking services and products across Puerto Rico and the U.S.
Key Highlights
- ✓ Strategic planning of marketing automation initiatives
- ✓ Optimization of owned media channels
- ✓ Execution and evaluation of marketing strategies
- ✓ Building an integrated marketing automation environment
💡 Honest Take: This role demands strong strategic skills and a deep understanding of marketing automation tools, which may not be suitable for entry-level candidates.
Pros
- ✓ Opportunity to influence marketing strategies
- ✓ Work with a recognized financial institution
- ✓ Focus on innovative marketing solutions
Cons
- ✗ Not remote, requiring in-office presence
- ✗ May require extensive experience in marketing automation
- ✗ High expectations for performance and results
Best For: Ideal for those looking to advance their career in marketing within a prominent financial institution.
Watch Out: Candidates should be prepared for a demanding role that expects measurable results and strategic thinking.
You'll be redirected to pr.talent.com
Expert Review
The Marketing Automation and Own Media Manager role at FirstBank is critical for shaping the bank's marketing strategy. This position requires a blend of creativity and data-driven decision-making to enhance the bank's owned media channels. FirstBank aims to leverage innovative marketing automation tools, which could be quite exciting for the right candidate.
Candidates will need a solid understanding of both digital marketing and automation platforms, as the role involves architecting and scaling these initiatives. This may pose a challenge for those without prior experience in similar positions or industries. The emphasis on strategic planning and results-driven execution is a key aspect of this role.
According to the job listing on Talent.com, the position is based in San Juan and does not offer remote work options, which may limit the applicant pool. This could be a consideration for those outside the immediate area.
Overall, this role is a great fit for seasoned marketing professionals eager to make a significant impact in a respected financial institution. Those seeking entry-level positions or less demanding roles may want to explore other opportunities.
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