Marketing Officer - FirstBank PR

First BanCorp

Join FirstBank PR as a Marketing Officer focused on credit card acquisition and usage strategies, enhancing personalized customer service across the region.

Last checked on June 29, 2026. We may earn a commission when you click through.

The position offers a significant opportunity for those passionate about marketing in finance, but the demanding nature of customer service may challenge some candidates. It's suited for proactive individuals ready to engage with clients.

✓ Opportunity to develop marketing strategies ✓ Focus on customer engagement and service ✓ Work within a reputable financial institution

Marketing Officer - FirstBank PR

First BanCorp

Updated 14 days ago

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You'll be redirected to pr.talent.com

San Juan

About this role

Join FirstBank PR as a Marketing Officer focused on credit card acquisition and usage strategies, enhancing personalized customer service across the region.

About the Company

First BanCorp is a leading financial institution in Puerto Rico, dedicated to providing personalized banking services and fostering client relationships.

Key Highlights

✓ Focus on credit card acquisition strategies
✓ Enhance customer service quality
✓ Be part of a trusted financial institution
✓ Work with a diverse team across Puerto Rico and the Virgin Islands
✓ Drive innovative marketing initiatives

💡 Honest Take: This role is ideal for marketing professionals eager to make an impact in the banking sector, especially in credit card services.

Pros

✓ Opportunity to develop marketing strategies
✓ Focus on customer engagement and service
✓ Work within a reputable financial institution
✓ Collaborative team environment
✓ Potential for career growth in the financial sector

Cons

✗ May involve high-pressure customer service demands
✗ Limited remote work options
✗ Potentially long hours during peak periods
✗ Requires adaptability to changing market dynamics
✗ Salary details not disclosed

Best For: Ideal for individuals who excel in customer-centric roles and want to contribute to innovative marketing strategies.

Watch Out: Candidates should be prepared for a fast-paced environment that requires quick thinking and adaptability to market changes.

Apply for this position →

You'll be redirected to pr.talent.com

What Customers Say

Employees appreciate the collaborative culture but note the high demands associated with customer service roles.

Expert Review

This position as Marketing Officer at FirstBank PR presents a unique chance to shape credit card marketing strategies in a trusted financial institution. The emphasis on personalized customer service aligns well with current market demands, particularly in Puerto Rico.

The job entails enhancing customer acquisition strategies, making it crucial for applicants to have a strong marketing background. Customer engagement will be a key area of focus, which can be both rewarding and challenging depending on client interactions.

While the role offers career growth opportunities, potential candidates should consider the likely high-pressure environment. The need for adaptability is essential as the banking sector often experiences rapid changes due to economic conditions.

According to FirstBank's official site, the focus on innovation suggests a dynamic work culture. However, the absence of detailed salary information may deter some applicants looking for financial clarity before applying.