Director of Sales EMEA

Primis

The Director of Sales for EMEA at Primis will lead AI sales efforts, addressing challenges of model deployment and performance issues in enterprise settings.

Last checked on June 23, 2026. We may earn a commission when you click through.

This position offers an exciting opportunity for experienced sales professionals in AI, but the complexity of the technology may pose challenges for newcomers.

✓ High-impact leadership position ✓ Engagement with cutting-edge AI technology ✓ Chance to shape sales strategies

Director of Sales EMEA

Primis

Updated 13 days ago

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Belfast

This position offers an exciting opportunity for experienced sales professionals in AI, but the complexity of the technology may pose challenges for newcomers.

About this role

The Director of Sales for EMEA at Primis will lead AI sales efforts, addressing challenges of model deployment and performance issues in enterprise settings.

About the Company

Primis is a leading company specialising in enterprise AI solutions, focusing on large language models and machine learning.

Key Highlights

✓ Leadership role in a growing AI sector
✓ Focus on enterprise-level sales strategies
✓ Opportunity to tackle complex AI deployment challenges
✓ Collaborative work environment

💡 Honest Take: This role is ideal for seasoned sales leaders with a strong background in AI, but may be for those new to the field.

Pros

✓ High-impact leadership position
✓ Engagement with cutting-edge AI technology
✓ Chance to shape sales strategies
✓ Dynamic and innovative work culture

Cons

✗ High-pressure environment
✗ Requires deep understanding of AI
✗ Potentially steep learning curve
✗ Limited remote work options

Best For: Ideal for those with a robust background in enterprise sales and an interest in AI advancements.

Watch Out: Be prepared for a demanding role that requires significant expertise in AI and machine learning.

Apply for this position →

You'll be redirected to uk.talent.com

Expert Review

This position at Primis places the Director of Sales EMEA at the forefront of the AI revolution. With the growing demand for large language models, the role requires strategic sales skills but also a deep understanding of AI complexities. The company’s focus on solving deployment issues such as hallucinations and bias indicates the high stakes involved. The working environment encourages innovation, but it also means navigating a fast-paced, high-pressure atmosphere.

Candidates should be aware that this role is not for the faint-hearted. The challenges of managing AI sales require a solid grasp of intricate technologies and the ability to articulate these to potential clients. Many may find the steep learning curve especially if they lack prior experience in AI. the limited remote work options may restrict flexibility for some.

this position is a fantastic opportunity for seasoned professionals ready to make an impact in a vital and expanding field. However, those new to AI sales may find it overwhelming. According to the official job listing, a solid foundation in enterprise-level sales is essential to thrive in this role.