Head of Content & Personal Brand

Formulation Factory

Join Formulation Factory as Head of Content & Personal Brand, crafting compelling narratives around the founder's health journey to engage audiences on multiple platforms.

Last checked on June 13, 2026. We may earn a commission when you click through.

If you're looking to impact a growing brand with a personal narrative, this position offers a unique opportunity, albeit with a rigorous schedule.

✓ Opportunity to shape brand storytelling. ✓ Direct collaboration with the CEO. ✓ Engage with diverse media platforms.

Head of Content & Personal Brand

Formulation Factory

Updated 16 days ago

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San Juan On-site Tiempo Completo

If you're looking to impact a growing brand with a personal narrative, this position offers a unique opportunity, albeit with a rigorous schedule.

About this role

Join Formulation Factory as Head of Content & Personal Brand, crafting compelling narratives around the founder's health journey to engage audiences on multiple platforms.

About the Company

Formulation Factory is a $13M supplement brand founded by Kyle Armour, focusing on health optimization and biohacking.

Key Highlights

✓ Lead content creation for a founder-led supplement brand.
✓ Engage audiences on Instagram, YouTube, LinkedIn, and TikTok.
✓ Participate in a 10-week national roadshow from July to September 2026.
✓ Work closely with the founder on authentic storytelling.

💡 Honest Take: This role suits creative professionals passionate about health and storytelling, but it demands a hands-on approach and weekend commitments.

Pros

✓ Opportunity to shape brand storytelling.
✓ Direct collaboration with the CEO.
✓ Engage with diverse media platforms.
✓ Competitive compensation based on experience.

Cons

✗ Intense schedule with weekends required.
✗ On-site work limits flexibility.
✗ High expectations for content performance.

Best For: This position is designed for those looking to blend creativity with a compelling personal story in the health sector.

Watch Out: Be prepared for a demanding role that requires travel and long hours during the roadshow period.

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What Customers Say

Employees appreciate the creative freedom and direct collaboration with leadership, but note the demanding schedule and travel requirements.

Expert Review

This position is perfect for those who enjoy a fast-paced work environment and have a knack for storytelling. As the Head of Content & Personal Brand, you will lead the charge in crafting engaging narratives that highlight Kyle Armour's personal journey and the brand's mission. The role about creating content; it's about building a loyal community across platforms like Instagram and TikTok.

The unique aspect of this role is the direct involvement with Armour, who is the founder but also a key part of the content. Expect to be in the room where decisions are made, allowing you to shape the story before it unfolds. The 10-week national roadshow from July to September 2026 will be a significant commitment, requiring flexibility and a readiness to travel.

While the compensation is competitive, the real draw is the opportunity to influence a burgeoning $13M brand directly. This role could be both rewarding and taxing, with weekends dedicated to filming and a high-performance expectation. Those passionate about health optimization and personal branding will find this position fulfilling, but it is not for the faint of heart. The demanding schedule and on-site requirements may deter some candidates, but for the right person, this could be an exceptional career-defining opportunity. For more details, visit the official listing at Formulation Factory's page.