Paid Media Specialist

Digital

Seeking a Freelance Paid Media Specialist to manage and optimize paid social campaigns for a B2B tech company, focusing on performance improvement and pipeline growth.

Last checked on September 23, 2026. We may earn a commission when you click through.

✓ Opportunity to work with a leading B2B tech company. ✓ Flexible freelance position. ✓ Engagement with cutting-edge marketing strategies.

Paid Media Specialist

Digital

Updated 2 days ago

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You'll be redirected to ziprecruiter.com

Ottawa

This position is ideal for skilled digital marketers who thrive in s. However, the freelance nature may not suit those seeking consistent income or benefits.

About this role

Seeking a Freelance Paid Media Specialist to manage and optimize paid social campaigns for a B2B tech company, focusing on performance improvement and pipeline growth.

About the Company

Digital is an established B2B technology company known for its innovative solutions.

Key Highlights

✓ Hands-on management of paid social campaigns on multiple platforms.
✓ Collaborate with the Demand Generation team for campaign performance.
✓ Focus on driving pipeline across the customer journey.
✓ Continuous testing and optimization of targeting and creative.

💡 Honest Take: While the role promises exciting challenges, freelancers should be aware that the workload can fluctuate, leading to potential income instability. the need for constant optimization may require more time than anticipated.

Pros

✓ Opportunity to work with a leading B2B tech company.
✓ Flexible freelance position.
✓ Engagement with cutting-edge marketing strategies.

Cons

✗ Variable income due to freelance status.
✗ High demands for optimization may lead to workload spikes.
✗ Limited job security compared to full-time positions.

Best For: Freelancers with a strong background in paid media and a passion for B2B marketing.

Watch Out: The role is freelance, which may result in inconsistent income and workload fluctuations.

Apply for this position →

You'll be redirected to ziprecruiter.com

Expert Review

freelance landscape can be tricky, especially in a role focused on paid media. This position requires not just strategic thinking but also a hands-on approach to execution across platforms like LinkedIn and Facebook. The dynamic nature of campaign management means that flexibility is key, but it could also lead to unpredictable workloads.

Expect to collaborate closely with the Demand Generation team, which can be rewarding yet demanding. The emphasis on driving pipeline means that measurable performance is critical, and freelancers should be prepared for regular adjustments to strategies based on analytics. While the role offers the chance to engage with innovative marketing practices, be mindful of the potential for fluctuating workloads.

It’s essential to balance client expectations with your availability. According to the job listing on Digital's site, the emphasis on continuous testing and optimization is vital, so be ready for an active work environment.